WHAT ARE THE DEFINITIVE GUIDES?

A series of single topic magazines that reach 100,000 of RBC Royal Bank's most profitable small & mid-sized business owners/presidents

DISTRIBUTION

• National distribution published simultaneously in English & French.
• 75,000 directly by subscription
  
• 25,000 distributed by account managers and in response to phone & online requests.

CONTENT

• Offer practical information on key issues around business success - financing, exporting, e-commerce, marketing, etc.

CIRCULATION GROWTH

• Guaranteed circulation raised 33% to 100,000 copies/issue with no increase in ad rates.
• Independent third-party research confirms the Guides are effective in reaching business owners.

UPCOMING DEFINITIVE GUIDES

• E-commerce - April 2003
  
• Marketing II: Building Customer Loyalty - May 2003
  
• E-cash Management - June 2003
  
• Managing Cash Flow - November 2003
• Building Leadership - February 2004

To further raise the profile of The Definitive Guides, RBC is running a three-month national ad campaign. The campaign includes:

• sponsorship of a six-part enterprise series in The National Post newspaper, all major markets, full page ads


• 1/2 pg ads in selected markets, The National Post


• 4-pg inserts in three issues of The National Post Business Magazine


• 4 pg insert in October issue of PROFIT, The Magazine for Canadian Entrepreneurs


• sponsorship of Business Report on Toronto 680 News, 1130 News Vancouver


• 4 1/2 page insertions in each of The Toronto Star, La Presse, Halifax Chronicle

Click here for National Post Ad Sept. 23

Click here for National Post Ad Oct. 1


Click here for National Post Ad Oct. 7

Please click here for
our POV

Please click here for
our RATE CARD and
view the upcoming
issues and various advertising options available.

For more information contact: Darlene Wang
416-601-9247 ext. 229
dwang-AT-generalcontent.com