Articles (by us)

• Profit from Dialogue: Talk and listen to your customers
• Top 10 Truths: About the value of your existing customers

• All Consumers Are Not Created Equal: The differential marketing strategy for brand loyalty and profits (by Garth Hallberg)
• Creating Values for Customers: Designing and implementing a total corporate strategy (by William Band)
• Customers That Count: How to build living relationships with your most valuable customers (by Tony Cram)
• Customers.Com: How to create a profitable business strategy for the internet and beyond (by Patricia B. Seybold)
• Driving Customer Equity: How customer lifetime value is reshaping corporate strategy (by Roland T. Rust, Valarie A. Zeithaml and Katherine N. Lemon)
• Emotional Value: Creating strong bonds with your customer (by Janelle Barlow and Dianna Maul)
• Getting It Right!: Creating customer value for market leadership (by Philip Weinzimer)
• Information Rules: A strategic guide to the network economy (by Carl Shapiro and Hal R. Varian)
• Loyalty.com: Customer relationship management in the new era of Internet marketing (by Frederick Newell)
• Managing Customer Value: Creating quality and service that customers can see (by Bradley T. Gale and Robert Chapman Wood)
• Sense & Respond: Capturing value in the network era (by Stephen P. Bradley and Richard L. Nolan)
• The Customer Revolution (by Patricia B. Seybold)

• Strong customer relationships are the most important element to achieving online profitability. (ActivMedia Research)
• The Economist magazine revealed that over 70% of companies surveyed are in the midst of re-aligning their marketing efforts. Why? To secure a competitive edge by getting closer to their customers, employees and distribution channels.