At General Content, we strongly believe in effective and efficient customer communications: SMART, FAST WINS!

We are dedicated to ensuring that our solutions for increasing the value of your customers are:

• Accountable: Inherent in our deliverables is the ability to measure successes and gather feedback for the planning and implementation of subsequent "smart, fast wins."
  
• Modular: We build our communications programs with a modular design – allowing for a flexible, phased approach to "smart, fast wins."

1. We tell you what you need to know about your customers.
   
2. We tell your customers what they want to know about you.

1. We tell you what your need to know about your customers.
   
   With proprietary and licensed diagnostic tools including our Customer Relationship Index™ (CRi) we assess the health of your customer relationships and gauge their perceptions of your company (products, services, sales staff, customer care solutions, marketing materials, etc.) and your competition. We then produce your custom CRi Opportunity Book, which details opportunities and solutions to increase your customer value.
   
   The best part? CRi is affordable, efficient and effective – a true "Smart, Fast Win". It typically takes 4-6 weeks to generate the customer relationship data necessary to build a strategy.
   
   
2. We tell your customers what they want to know about you.
   
   Using either the customer intelligence we've generated on your behalf or the results of your own market research initiatives, General Content develops and delivers customer-centric marketing and communications programs for your existing customers.
   
   Based on the needs, values and priorities of your existing customers, our action-driven solutions can include:
   • customer publications/magazines/e-zines
     
   • custom and interactive content
     
   • educational or training programs
     
   • e-mail newsletters
     
   • loyalty and incentive programs
     
   • awards programs
     
   • advertising (print, banner ads, etc.)
     
   • promotions and contests